Finally there’s the option to browse the Windows Phone 7 itself, though beyond deleting items from the list of photos and video, there’s nothing you can actually do from here. Alternatively syncing for each category can be turned off altogether. Movies & TV shows – again, as long as they’re not DRM protected – can be individually selected, as can podcasts. For photos & video, you can choose whether or not to pull video content down to the phone, and then select photos by event, album or iPhoto-recognized faces. There’s a fair degree of granularity in what you can select to sync, too music, for instance, can be selected by playlist, genre or artist (or indeed all of your content, minus anything iTunes protected that Windows Phone 7 can’t play, and which won’t be listed). Meanwhile the Connector app ties into iTunes for music, photos, video, movies & TV shows, and podcasts. Plug in a Windows Phone 7 device, and it automatically begins synchronising: photos and video taken with the smartphone’s camera are imported into iPhoto. Rather than taking responsibility for all your music, photos and video, it relies on iTunes and iPhoto. In fact, it’s more like ActiveSync from the Windows Mobile days, a simple bridge between local content and what’s on your smartphone.
Unlike the full Zune suite for PC, the Mac equivalent – currently in beta – is a far more low-key affair.
